butch it up:

1. Or: clean-up / clean-it-up , a warning or admonition, among gay men, to affect a more manly comportment when the situation warrants it as in the presence of strangers or when homophobes and rednecks are lurking about; to make an effort or a pretence to be butch .

2. In gayspeak, to exaggerate masculine or macho behaviors for the entertainment of others; the opposite of camp-it-up . Antonym: camp-it-up .

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